Jones Snowboards x Whitelines – 10 Year Anniversary

Photo: Jérôme Tanon

For the second part of this branded content collaboration (I had already interviewed the brains behind Jones’ Surf Series, Chris Christenson) I was asked to write a brief history of Jones Snowboards, which in winter 2019/20 was celebrating 10 years in business.

“What keeps Jeremy Jones motivated after more than three decades riding some of the steepest and most dangerous mountains in the world?”

There was only one place to start, and that was with a phone call to Jeremy Jones himself. From his cabin in Tahoe, he talked me through his original reasons for creating the brand, its latest product breakthroughs, his role in the environmental movement, and what keeps him motivated after more than three decades of riding some of the steepest and most dangerous mountains in the world.

Jeremy is one of the few snowboarders that truly deserves the title of ‘legend’. You can read my full interview with him for Whitelines here.

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